Viceless · For Sales Professionals in Tech

DRINK LESS. Close more.

The drink had a job. Now it has yours. 1,000+ days of lived experience, not theory.

100+
Clients Served
1,000+
Days Sober
It is not ruining your life.
It is just quietly running it.
Sound familiar?

You are sharp. Driven. And something is quietly capping all of it.

You already know what it is. At the end of the day there is something you reach for. A drink. You did not decide to make it a habit. It just became one.

You probably already recognize some of these.

Lower energy in the mornings
Client dinners and happy hours making it harder to say no
Less patience at home after a long day
Inconsistency at work you can't fully explain
Feeling like you should be further along than you are
The sense that something is holding the best version of you back
Grinding harder because something keeps taking the edge off

"The drink is not the problem. It is the role it plays — relief, confidence, a way to come down. Once you replace that role with something better, everything shifts."

Rico Sol, Viceless
What clients build

Not perfection. Consistency.

01
Performance that compounds
Your output matches what you know you are capable of.
02
The morning is yours again
No more piecing yourself together before the day even starts.
03
The pressure does not change. Your relationship to it does.
Stress stops being a trigger and starts being something you move through.
04
The confidence was always there. The habit was just in the way.
You realize the habit was not giving you confidence. It was just removing the doubt temporarily.
05
Presence at home
You stop giving your best to the day and the remainder to the people who matter.
06
A default that works for you instead of against you
What you reach for at the end of the day stops costing you the next one.
Free Assessment

Not sure if your drinking is enough to act on?

Take the free assessment first. 10 questions. 5 minutes. A clear picture of what drinking is actually costing you.

Viceless Self Assessment Take the assessment
Who I am

Lived experience. Not theory.

In the fall of 2023 I was in the middle of a divorce, early in my sobriety journey, and learning how to navigate a demanding sales job without a drink in my hand. Most people thought I was making things harder on myself. I thought I was finally making things honest.

In the fall of 2024 I left a 00k sales career to help others do the same.

Because I kept seeing the same thing. Sales professionals ready to drop the habit but unsure how. Afraid of the social cost. Worried they would lose their edge. Convinced that the drink was part of what made them good at the job.

It is not. I know because I tested it.

1,000+ days later I am clearer, more present, and closing better than I ever did with a drink in my hand.

I coach from having lived it, so you don't have to.

Rico Sol
1,000+
Days alcohol free
100+
Clients served
Accredited
Sobriety Coach
Certified
Breathwork for Performance
Background
Fin services, tech & entrepreneurship
FAQ

Common questions. Straight answers.

Is this for people with serious addiction problems? +
No. Viceless is designed to catch the habit before it gets there. If you are functioning well but something is quietly getting in the way of your performance, your presence, or your peace of mind, this is for you. The goal is to work on it now, before it becomes something harder to walk back. For clinical addiction treatment, I will always refer you to the right professional support.
Do I have to quit completely? +
Not necessarily. The goal is to make the habit a choice again not a default. Some clients choose to stop entirely. Others significantly reduce and reclaim control. We define what success looks like together.
How is this different from therapy? +
Therapy explores the past. Coaching builds the future. We're focused on performance, patterns, and outcomes not diagnosis. I work alongside therapists; I don't replace them.
What does a coaching session actually look like? +
We meet regularly via video call. Sessions are direct, practical, and built around your specific situation, your habit, your pressure, your goals. I pull from a library of tools to tailor the experience to you, and you will have access to a workbook you can refer to throughout your journey.
What's the first step? +
Book a free vibe check call. No pitch, no pressure. We talk about where you're at, what's quietly draining you, and whether working together makes sense. If it's not the right fit, I'll tell you.

Ready to find out what becomes possible when you change the relationship?

Book a free call. No pitch, no pressure. Just an honest conversation about what's quietly holding you back.